What is link building?
Link building means earning quality links to your pages from other reliable, relevant websites. In practice, it is about building a good network of inbound links (“backlinks”), ideally from well-ranked sites with a good reputation and steady traffic.
What is it for?
A good network of external links is essential for your SEO and your digital marketing. As well as bringing you more and better traffic, link building is the lever that makes the difference in search rankings, as long as it is consistent and follows best practice.
What makes a quality link?
- It sits on a quality page, on a well-ranked, well-visited and reliable website.
- That page’s content is itself optimised and related to your site’s topic.
- The page it leads to on your site meets the expectations of the visitor who clicked.
- Its anchor text points to a page built around the same keywords, which strengthens your rankings for them.
With a well-chosen source page and a well-built landing page, a good link should bring you targeted visitors, improve your conversion rate and generate new sales.
Target the right market
To gain visibility in the French market, look for links from French websites.